Show genuineness and create connection through video.

Your video doesn’t have to be slick and polished to connect. During Covid, we have seen raw and simple videos make authentic connection.

According to Google, 57% of people who watch a nonprofit video go on to make a donation. And while creating a fundraising video seems tricky while you’re staying at home, it’s not impossible. Believe it or not, all you need is your smartphone and your wonderful self.

Donors/Partners appreciate a message from the staff or director talking about what they’re doing and how the support from partners is making a difference. Don’t over think it. It’s super easy. Something like that would cost very little or nothing to put together, and then can be send out in an e-blast or text to supporters with a link to your donation page.

If you need help thinking of ideas to connect like this, reach out to our team!